The role of system leadership in the effectiveness of public diplomacy through discourse

Document Type : Research Paper

Authors

uni

Abstract

Public diplomacy is one of the effective tools to achieve Iran's foreign policy goals. The position and role of Imam Khomeini and the Supreme Leader in directing the public opinion of other nations in order to protect the values of Islam and the revolution is of great importance. In this article, in response to the main question, what is the role of the system leadership in the efficiency of public diplomacy through discourse-building, to ensure national interests and Islamic interests? The hypothesis was tested that the leadership of the system, given its position as an independent source in the political-legal structure of the country, the religious authority of the Shiite world and the existing capacities in the discourse literature of the Islamic Revolution, play an important role in activating, strengthening and efficiency of diplomacy. The general public of the Islamic Republic of Iran has had an Islamic awakening and a software movement by explaining the semantic system, by building communication, building trust and awareness, as well as by strengthening the axis of resistance. This is a good opportunity to influence the general and special audiences and to expand the soft power of the Islamic Republic of Iran in order to present a favorable image as well as to counter the distortions and negative propaganda of the enemies.

Keywords


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