-

Document Type : Research Paper

Authors

1 PhD student of management at Islamic Azad University of Hamadan

2 Assistant Professor of Bu-Ali Sina University

3 Assistant Professor at the Management Department of Hamedan Azad University

4 Assistant Prof., Faculty of Humanities,Hamedan Branch, Islamic Azad University

Abstract

-

  • Analyzing Political Marketing in Indonesia: A Palm
  • Analyzing Political Marketing in Indonesia: A Palm
  • Behnampour, Behnam; Compassionate Arrow, Conductor; Yazdani Zazrani, Mohammad Reza (2021). “Designing a model for determining the agenda of electoral policies with a political marketing approach” , Strategic Management Thought Quarterly, 15 (1): 211-244. (In Persian)
  • Durmaz, Y. &Direkçi, E. (2015). “A Theoretical Approach to Political Marketing”, Global Journal of Management and Business Research: EMarketing,15 (10): 30-36.
  • Eftekhari, Asghar; Raji, Mohammad Hadi (2019). “Analyzing the issue of the Islamic Revolution on the political marketing of the original action”, Islamic Revolution Scientific Research Quarterly, 9(31): 44-77. (In Persian)
  • Fajrina Khairiza, Bevaola Kusumasari (2020). “Analyzing Political Marketing in Indonesia: A Palm Oil Digital Campaign Case Study”, Forest and Society. Vol. 4(2): 294-309, November 2020 .Received: 2020-03-05; Accepted: 2020-07-29 .ISSN: 2549-4724, E-ISSN: 2549-4333
  • Gordon, B. & Lovett, M. &Shachar, R. (2012). “Marketing and politics: Models, behavior, and policy implications”, Marketing Letters. A Journal of Research in Marketing, 23(2): 391-403.
  • HadiAli, F. & Abid Qazi, A. (2019). “Can Social Media Platforms Enable Co-Creation as a Tool in Political Marketing? The South Asian Context”, Research Journal of South Asian Studies, 34(1): 81-102.
  • Hedayat, Fazeh; Sadeghzadeh, Soghari (2020). “Meta-analysis of the relationship between spiritual intelligence and happiness”, New Approach Quarterly in Educational Sciences, 2(1): 60-68. (In Persian)
  • Hodhodi, Behzad; Abdulahi, Bijan; Arasteh, Hamidreza; Zain Abadi, Hassan Reza (2021). “Islamic theory of spiritual intelligence: designing a model of spiritual intelligence with an Islamic approach as the spiritual capital of managers”, Quarterly Journal of Islamic Mysticism (Religions and Mysticism), 18 (69): 39-74. (In Persian)
  • Hoffner, C., &Rehkoff, R. (2011). “Young voters' responses to the 2004 U.S. presidential election: Social identity, perceived media influence, and behavioral outcomes”, Journal of Communication, 61(4): 732-757.
  • Hosseini, Majid; Bidullah Khani, Arash (2015). “branding and political marketing; A new model for the development of participatory political communication” , Politics Quarterly, 45(4): 915-936. (In Persian)
  • Hosseini, Seyyed Hamid; Mirabi, and Hamidreza; Ranjbar, Mohammad Hossein; Hassanpour, Ismail (2019). “Designing a model of cognitive political marketing (nerve base) ” , Bi-Quarterly Journal of Political Science, 15(2): 417-442. (In Persian)
  • Jamshidi Khosh, Mehdi (2022). “The relationship between spiritual intelligence and the formation of organizational wisdom and the formation of a wisdom-oriented organization”, Quarterly Journal of Management and Entrepreneurship Studies, 8(1): 328-338. (In Persian)
  • Khodadad Hosseini, Seyyed Hamid; Karbas-Voharah, Maryam; Mr., Mohammad (2018). “The effect of political marketing mix on voter intention based on demographic characteristics” , Strategic Policy Research Quarterly, 7(26): 43-70. (In Persian)
  • Lees-Marshment, J. (2019). “Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena”, Published, DOI:10.1007/s40547-019-0091-0.
  • Moghimi, Zahra; Nasimi, Sorena; Hajilo, Vahid (2021). “The effect of prayer on the mental health of students with the mediation of spiritual intelligence”, Quarterly Journal of Culture in Islamic University, No. 41, Rank A, 621-634. (In Persian)
  • Pour Ayin, Reza; Keshavarz Mohammadi, Nastern; Hatami, Hossein (2020) “Investigating the relationship between emotional intelligence and spiritual intelligence with mental health in students”, Journal of New Advances in Psychology, Educational Sciences and Education. 3(25), 8-20. (In Persian)
  • Y. &Irawan. A. (2020). “The role of positioning that influence political marketing and decision to vote for the candidate”, South East Asia Journal of Contemporary Business, Economics and Law, 21(5): 248-256.
  • Safiullah, M. &Pathak, P. & Singh, S.& Anshul, A. (2017). “Social media as an upcoming tool for political marketing effectiveness”, Asia Pacific Management Review, 22: 10-15.
  • Salahi, Ali Akbar; Qudousi, Anahita (2020). “The relationship between identity and spiritual intelligence on creativity”, Journal of new developments in psychology, educational sciences and education. 3(24): 1-11. (In Persian)
  • Shafiifar, Mohammad; Khazri, Ehsan (2020). “Analytical framework of the Islamic Revolution; Multicausal conceptual model”, Islamic Revolution Research Quarterly. 9(32): 37-54. (In Persian)
  • Simons, G. (2020). “Policy and Political Marketing: Promoting Conflict as Policy”, Journal of Political Marketing, ISSN: 1537-7857 print/1537-7865 online, DOI: 10.1080/15377857. 2020.1724426.
  • Sorani, Reza (2018). “The effect of spiritual intelligence on the mental health of school teachers”, Research in educational systems, spring special issue 2017, 1201-1211. (In Persian)
  • Yousefi Ramandi, Messenger (2018). “The pattern of people's voting behavior in the elections of the Islamic Republic of Iran based on the political marketing approach”, Biannual scientific research journal of political science, 14(2): 63-95. (In Persian)
  • Yousefi Ramandi, Rasul; Sayari, Soroush (2021). “Designing an election campaign management model with a political marketing approach”, Bi-Quarterly Scientific Research Journal of Political Science, No. 2 (34 consecutive), 625-658. (In Persian)